The interior of a tiny handmade clay shop, lamplit wooden shelves stocked with miniature mugs bearing a gold crown-and-book emblem, hats and parcels tied with gold thread, a small wooden counter with a brass till

The Shop

Carry the story with you

Ceramic mugs, embroidered hats and more. Every penny of profit goes straight back into researching and telling the next hidden story.

Featured: the West Africa Squadron Mug

The ships that hunted slave ships, on your desk. The full story behind the design lives on the mug's own page, along with every angle of it.

See the mug and its story

Where your money goes

ProudOfUs is completely free to access, and always will be. But researching, verifying and producing these stories takes time and money. Every penny of profit from the shop goes directly into uncovering the next hidden chapter of British history and bringing it to you.

If you would like to go further, donations help us keep the Archive free for the 20 million people who have found it so far, and the millions more who have not yet.

Support the mission

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More coming soon

New designs are always in the works. Follow us to be the first to know when they drop.